No one knows how to throw a party like MTV. So there must be quite a bash planned for Aug. 1, celebrating 25 years on the air. Right?
Sorry. MTV is staying in that night. There are no plans to even mention the birthday.
When your average viewer is 20 years old — too young to remember Martha Quinn, not even born when Madonna buckled on her "boy toy" belt — perhaps it's wise not to mention you're 25. MTV wants to be the perpetual adolescent.
On a relentless mission to stay hip, MTV casually discards generations. Yesterday, "Beavis and Butt-head." Today, "Laguna Beach."
And at each stop, MTV changes pop culture....