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Madonna has been paid $10 million to advertise Sunsilk hair care products.
The 'Hung Up' singer will front the company's new 'Life Can't Wait' global campaign, which will launch at the American Super Bowl on Sunday (03.02.08), with Shakira and the late Marilyn Monroe.
A 30-second advertisement - which will premiere during the fourth quarter of the American football game between the New England Patriots and New York Giants - will include old footage of Madonna, Shakira and Marilyn interwoven in a pop art style montage.
The phrases "Some girls can't wait", "To make life happen" and "Their hair tells their story" flash up on screen accompanied by Madonna's hit song 'Ray of Light' before the commercial ends with the words "Make you hair happen."
However, while Madonna was paid a huge £10 million for her involvement, Shakira only pocketed $2.5 million. Stan Cook, vice president of US hair care operations at Unilever, who own Sunsilk, said: "We're proud to unveil a powerful global campaign that features three truly inspirational icons.
"They are celebrated not only for their accomplishments, but for living with passion and urgency, as well as having the confidence to take leaps of faith with their lives and their looks. Our hope is to inspire a new generation of women to do the same." Sunsilk previously paid British pop group Girls Aloud £1.25 million to front their UK campaign.
Madonna claims she was a 'geek' when she began her career.
The '4 Minutes' singer – who was known for her raunchy image when she hit the music scene in the early 80s – insists people had the wrong idea about her and she was well-behaved.
She said: 'I really was not getting up to much. I don't think I was as naughty as I could have been. I was quite straight. I was a geek when I was that age. I did not really d read more
Madonna is furious over claims her alleged relationship with a US baseball star has been labelled an "affair of the heart."
The 49-year-old singer is reportedly livid over claims made by a lawyer for the wife of Alex Rodriguez, 32, that they are engaged in a non-sexual relationship.
A source involved with the divorce told Britain's The Sun newspaper: "Madonna is outraged. She told his wife Cynthia's lawyers not to make any more statements about her - in short, shu read more
Madonna visited another orphanage in Malawi on Saturday amid persistent rumors that she plans to adopt a boy who lost his parents to AIDS.
It was the pop star's third visit to an orphanage in as many days. She arrived in the impoverished country Wednesday and Malawian government officials have said repeatedly she was planning to adopt a boy there. But Madonna's spokeswoman has denied the rumors. read more