Victoria Beckham is launching a range of dresses.
The former Spice Girl - who already has her own line of jeans and sunglasses - admits the garments will be expensive but insists customers will pay for quality.
She said: "It will be something completely different from what I've ever done. I'm just putting it together at the moment, but they will be very upscale dresses and likely will start at around $1,200. I'm going to be using very expensive fabrics and finishes, lots of embroideries."
She intends to unveil the dresses at New York Fashion Week in September. Despite her latest fashion foray, Victoria - who is married to soccer star David Beckham - insists she would never design sports clothes because it's not her style.
She said: "I won't do sportswear - I only like to do things that are true to myself and things I would wear myself." Victoria's jeans range were recently being sold for less than half price in some US stores due to a lack of demand.