Kanye West has changed his name. 
The 'Stronger’ singer wants to be known as Martin 'Louis’ The King Jr. in future after being 'forced' to adopt a new pseudonym following the launch of his new footwear range for Louis Vuitton, which was unveiled during Paris Fashion Week last week.
In a posting on his blog, the rapper said in a video message 'to the world': 'Due to what has happened - what has happened so severely when the red shoes hit the runway, I was forced to change my name to Martin Louis the King Jr. Address me as such.'
Referencing T.I’s 'Swagger Like Us’, Kanye ended the video by saying: 'And until then I will be in the building, swagger on a hundred-thousand trillion.'
Kanye recently revealed he is embarking on a fashion internship in London to help him carve out a successful career as a clothes designer.
He said: "I'm going to go and take an internship and just do something that's like completely normal, and just rap at the weekends or something."